A hat is meant to frame your face. The brim should be parallel to your eyebrows and a finger's width above them. Handle your hat with both hands by the brim, on either side of the crown. It will damage your hat to pinch or crush the crown. Holding your hat, look inside the hat and line the label up so it will be centered at the back of your head when you wear it. Place the inside front edge of the hat on your forehead and put the hat down and back setting it down ON your head firmly. Adjust its placement in front of a mirror. Some hats look good with a little "jaunt" or angle to the brim. Do not wear a hat on the back of your head! It is generally more flattering to have your hair back from your face (behind your ears) when wearing a hat.
If your hat is dirty, wipe with a damp cloth. A small amount of clear soap may be used. Wrinkled Brim: Place a damp cloth between brim and an iron set on LOW heat and press. Allow hat to dry flat. Store your hat flat with the crown stuffed with tissue, preferably in a box. Always protect the crown of the hat! It will harm the hat to store it in the sun, wear it in the rain or hang it on a hook. Cared for properly, your Hat will last a lifetime.
Caring for your new felt hat is simple: Care for the hat as any wool garment. A lint brush is all that is required to clean dust from your hat. Most times all that is needed to refresh a hat is a good brushing. Small stains may be wiped with a damp cloth (on light hats use an appropriate fabric stain removal cleaner). The wool hat may not be washed. Light rain or snow will not damage the felt hat so long as you just set it on a flat surface and allow it to dry naturally. Only professional cleaners specializing in hat restoration are capable of cleaning and blocking a hat. Store your hat flat (please do not hang) in a hat box or pillow slip to keep it clean between wearing. Plastic bags can cause a mildew problem in humid areas.
AIRPLANE TRAVEL: I always travel with my hats in a light plastic bag (If you are flying, ask me to include a bag with your hat). I pack the crown of the hat tightly with tissue to protect it. Next lay hat at bottom of bag on open sheets of tissue and some tissue on top. Tie the bag capturing some air to make a bubble. The bagged hat will fit in the overhead or under the seat (make sure no heavy objects are placed on top of it). Just DON'T FORGET IT when you leave the plane! My hats have traveled to Europe with me in this fashion. More than one hat going with you: Nest them with tissue in between. Of course, a hat box work also but they do not fit in the overhead (unless it's a 14" box).
IN A SUITCASE: This is the least acceptable way to travel with a hat. It can work if it is a flat brimmed hat and you pack it carefully. Pack your clothes so you have a flat surface with a "hole" in the middle of the clothes in the bag. Place tissue over any trim on the hat and place it upside down on top of the clothes with the crown in the "hole." Then use the inside of the crown to pack soft, small clothing (underwear is great!). You can lay more flat clothing on top. Always protect the crown of the hat!