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Date: 9/19/2017 5:48 PM UTC


I can hear some of you saying, "I like hats.  But I don't look good in them."  "Saying you don't look good in hats is like saying you don't look good in shoes" (Kelly Boler).  While every hat is not for every woman, there is a hat for every woman who wants to wear one. All you have to do is understand which one is right for you.

You are ready to "toss your hat in the ring", but you have to find one first.  Before you look in the store, you must look in the mirror at home.  The crown of a hat should be any shape except the shape of your jaw line. 

Understanding what that shape is will help you choose the most flattering crown shape.  In reality, you are applying the same logic you use when buying any article of clothing.  We all have styles that work best for our body shape; now we're focusing on our face.  

Remember: The Crown is the part of the hat that is in direct contact with your head and gives you height; the brim is the outer rim that frames your face and gives you width.

Round:  If your jaw line is round and you put on a hat with a rounded crown or down-turned brim, it exaggerates the fullness to your face. Slim it with broad  brims and wide, square-shaped crowns. The crown should not be narrower than your face unless it is extended by trim.  Set the brim at an angle to add length to your face. 

Square:  If your jaw line is square and you put on a hat with a square crown, you are over-emphasizing the angles to your face.  Soften them by selecting rounded crowns.  Wide or flared brims will also work, but don't forget to tilt them forward, and to one side. 

Heart-Shaped: If your jaw line comes to a point, avoid pointy crowns (as a fedora) or sharp angles. Emphasize your eyes with a low crown, wider brim and wear brim at an angle.

Oval:  Anything Goes!

There is no good or bad shape to one's face; it is what it is.  Like every other part of the body, there are styles that are more flattering than others.  As Milliner Vonda Parker says, "There is a hat for every woman, no matter how her face is shaped."

What are you waiting for?  Ladies, Let’s Talk Hats!  Kathi, Your Hat Designer!
Personal Consultation on choosing the right hat for you! (888)832-0630 or

***Portions Above Reprinted from The Joy of Hats by permission of the Author & "Top Hat" herself, Archie Burkel, creator of HATLADIES of Charleston, SC. To read more about the wonderful world of Hats, purchase your own complete copy - Click Here THE JOY OF HATS by Archie Burkel***

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Date: 7/18/2017 3:04 PM UTC


“It will only take me ONE word to say what is most important about hats:

It is fun to put one on, take one last look in the mirror, and see what a hat has added to your overall appearance. You will smile at yourself.

It is fun to walk down the street, sit at a stoplight, or enter a room and be complimented.  People will smile at you.

It is fun to have doors opened for you, literally and figuratively, because you put a hat on your head.  You will keep smiling.

It is fun to learn hat wearing doesn't take confidence; it gives you confidence (Phillip Treacy). You will always be smiling.

Hats can turn plain into pizzazz, crank up the volume until the whole world sings along, change a girl into a woman and a woman back into a girl.

Hats are shameless flatterers, calling attention to an escaping curl, a tawny braid, a sprinkling of freckles over a pert nose, directing the eye to what is most unique about a face.  Their curves emphasize a shining pair of eyes, a lofty forehead; its deep brim accentuates the pale tint of a cheek, creates an aura of prettiness, suggests a mystery that awakens curiosity in the onlooker (Jeanine Larmothe).

Hats are a flag, a shield, a bit of armor, and a badge of femininity.  They are the difference between wearing clothes and wearing a costume; the difference between being dressed and being dressed up; the difference between looking adequate and looking your best.  Hats are to be stylish in, glow under, flirt beneath, make all others seem jealous over, and make all men feel masculine about.  A piece of magic is a hat (Martha Sliter, Author).

Women wearing hats are at once sophisticated and whimsical....Their faces are younger and softer.  (Few) women have ever been able to resist the temptation to try on a hat and discover in the mirror a person they never suspected was there.  A hat alters the image we have of ourselves and the image others see as well.  For the hours we wear it, it brings out a different dimension in our personality, much as a costume aids an actress in her role.”

***Above Reprinted from The Joy of Hats by permission of the Author & "Top Hat" herself, Archie Burkel, creator of HATLADIES of Charleston, SC. To read more about the wonderful world of Hats, purchase your own complete copy - Click Here THE JOY OF HATS by Archie Burkel***

What are you waiting for?  Ladies, Let’s Talk Hats!  Kathi, Your Hat Designer!

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Date: 7/4/2017 8:59 PM UTC


I often hear those words when I am wearing a hat!  Since I live in Florida that is EVERY DAY!  Who can't use a smile & a compliment?

Let’s discuss Casual Hats for Summer.  Until you actually wear a hat daily when outside in the sun and heat, you will never realize how shading one’s head and face has a cooling effect on your whole body.  Just cutting the glare relaxes me. 

A wider brim casual hat (3-4” depending on your height) not only casts shade on your face and neck, but also your ears.  It is important to shade the top of your head (rules out visors).  Hard to put sunscreen on your scalp!

An important consideration is the type of straw a casual hat is made with.  Obviously when wearing daily, the straw needs to be durable.  My FAVORITE is the crocheted raffia.  The crocheted straw crown breathes so your head does not get hot.  DO NOT get the cellulose/nylon straws sold in so many stores as beach hats.  While great for a dress hat, they are HOT when worn all day in the sun and they do not breathe!  Then you take it off which defeats the goal of sun protection.
The crocheted raffia is more flexible so easier to wear while driving.  Who wants to keep taking her hat on and off? 

Another great casual straw is a braided wheat or Milan straw.
Again, cool and durable.  

I offer many summer straw hat styles and sizes for every lady in the Casual Summer Catalog

An added feature to a summer hat is an elastic or cloth inner band to hug the head and absorb perspiration.

Protect your face and eyes from the sun with a great looking Summer Hat from HAT-A-TUDE!

Kathi, Your Personal Hat Designer

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Date: 2/19/2017 5:31 PM UTC

You have to go back to the beginning of the Kentucky Derby to find the answer to why Ladies wear hats to the Kentucky Derby…Drum roll…now a little History which you can quote to your friends at the Derby while sipping a Mint Julep:

In 1872, Col. Meriwether Lewis Clark, Jr. (grandson of William Clark of the Lewis and Clark expedition) traveled to England to attend the famous horse race known as the Epsom Derby which had been running annually since 1780.  He became very keen to bring this spectacular English society horse racing affair to the US.  Horse racing was common in the US, but it did not have this social prestige.  With the promise of gifted land from his uncles, John and Henry Churchill, Col. Meriwether and his wife set about marketing the idea to the ladies and gentlemen of Louisville, Kentucky society. On May 17th, 1875, approximately 10,000 spectators wearing “full morning dress” enjoyed al fresco meals while watching fifteen three-year-old thoroughbreds thunder a distance of 1 1/2 miles.  Ladies and gents dressed in their finest…including HATS!  .  “Women coordinated their hats, dresses, bags, their shoes and their parasols,” said Ellen Goldstein, a professor at the Fashion Institute of Technology. “To go to a horse racing event was really a regal affair."

Thus the Kentucky Derby became not only the most famous thoroughbred horse race in the US, but also a celebration of fashion, southern culture and tradition. This year, May 6 will be 143rd running of the “Run for the Roses.” 

With cameras clicking and worldwide press coverage, ladies and gentlemen of today can be recorded in their regalia.  The Derby is all about the HAT!  Browse through the PHOTOS of Ladies wearing their Hat-A-Tude Hats at the Races through the years at HAT-A-TUDE.com. (Dropdown Button at top of homepage)

Ladies, please choose the Hat first!  It is so much easier.  Call (888)832-0630 or Email me, Kathi, your personal hat designer, for a Free consultation.   Your Derby Hat will make a Statement and I will help you make the right Statement!


PS/ Plan your Hat & Outfit early.  Ground shipping @ Hat-a-Tude is Free. Express is not!

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Date: 11/9/2016 9:50 PM UTC

With proper care and storage, you will enjoy your HAT-A-TUDE Straw hat for years!

1. STORAGE: All HAT-A-TUDE Hats come in a Hat Box or Storage Bag (use for long-term storage). Hats have different brim and crown shapes and need to be supported accordingly. The softer the brim….the more forgiving. A flat brim hat should be stored FLAT. If stiff brim has a flare or swoop, support the interior of the crown so it doesn’t rest on the brim. The most delicate part of a Hat is the Crown! Always stuff the Hat crown with tissue for storage and DO NOT stack hats on top of one another! Of course Hat Boxes do stack! Do NOT ever hang a straw hat on a hook…hat will become so misshaped it will never be repaired! Do NOT leave in the car…the sun will bleach and dry the straw.

2. CLEANING: This really depends on the type of straw and type of spot. Often an alcohol wipe will take off lipstick or makeup. My white or ivory hats with the more flexible large brims, I spot clean with a terry cloth or soft toothbrush (only for sturdy straws) which I have dampened with mix 50/50 water and CLEAR dish detergent ( I like Dawn but hard to find the clear…don’t use the colored ones!) Be very careful with colored straws…they may not be colorfast.

3. DUST: The best secret I have found is the aerosol dust canisters (for electronics)! Point and blow the dust away is short bursts! Great for feathers, flowers and ribbon (also for any silk flower arrangements).

4. BENT BRIM: Soft flat brims….I put the hat on an ironing board, use an iron set on low and a damp paper towel and press out the crease. The steam does the job! If hat is a stiff Sinamay straw, use some steam from iron (don’t press!) or clothing steamer (what I use) and manipulate with your fingers to reshape. FYI: What makes Sinamay stiff is a “starch” so too much moisture will turn it a gummy mess! Always allow any hat to DRY NATURALLY before wearing. Never run under water directly!

5. A straw hat is NOT an umbrella! So please don't wear your hat in the rain. Many real silk flowers & dyed feathers are not colorfast and may water spot or bleed. Carry a light weight bag if you are going to the races or outdoor event…ask and I will include with your Hat purchase (will fold up in your handbag). Or in a pinch, use a dry cleaning bag. Hint: I have been caught in the rain on my bike (A lot in FL Summer downpours) and every bar/restaurant/stadium has light weight trash can liners…works perfectly! Drop hat in and knot! Wahoo….dry hat when I get home!

ENJOY! Kathi, Your Hat Designer! 

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Date: 10/7/2016 7:05 PM UTC

Why am I talking about this?  Because I am frequently asked about shipping options and have to explain why a lightweight hat costs so much to ship.... I am about to SHARE.  Of course if you have no special delivery time issue and are just taking advantage of  HAT-A-TUDE's FREE SHIPPING...read no further! HaHa!

For those people curious or ordering at the last minute...this Blog's for you!

One of the most common misconceptions is:   All shipping goes by weight.   Not so!
I ship Hats, which are light weight (seldom over 6 lbs) and go in larger boxes.  However, the box can be anywhere from 12 x 12 x 12 to 20 x 20 x 20 inches in size.  USPS (and ESPECIALLY UPS & FedEx) ships by volume (size) so a 16x16x16 box weighing 4# costs to ship as follows:

Here are some cost comparisons:

1)  16 x 16 x16 inch box (4 lb. weight) ships USPS Ground Florida to California for about $25.00.  This service is FREE from HAT-A-TUDE TO YOU!

2)  16 x 16 x16 inch box (4 lb. weight) ships UPS Ground Florida to California for $65.00.   One inch in box height is $37.00 more in cost!

Soooo....When time is not an issue, I can offer you FREE SHIPPING via USPS Ground in the Continental USA!  I will contact you with the expected delivery on your Hat.

Now comes Express Shipping:  Hat-a-tude uses USPS (US Postal Service) Express, which can be 1-2 days, depending on your location.   Why? 

Here is the reality of why I use USPS Express:

1)  USPS Express: From Florida to California: About $52.00.  HAT-A-TUDE has a FLAT EXPRESS RATE OF $48.00!!  You do not pay more (unless outside USA).

2)  UPS Next Day Air for same destination:  About $235.00   (billable weight 30 lbs.on larger boxes) ....YIKES!  

Bored Yet?   My clients and their hats are my primary concern.  I want you to receive your hat in good condition and in a timely manner.  The Post Office has a better record for me than UPS.  I pack hats in a Hat Box or a Custom Storage Bag for XL Brim Hats and then in a corrugated shipping carton...Each one packed with Love & Care!

Kathi, Your Hat Designer!

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Date: 9/12/2016 5:29 PM UTC

I sell my hats by your Head Size in inches. This is unique but far more accurate. It does rely on you (maybe with help from a friend) measuring your head. Please don't guess! Use a soft tape measure and measure snuggly to the nearest 1/8 inch the widest part of your head just above the ears and about 1" above the eyebrows: Blue line on the face below. (**No tape measure? Use a string and then lay on yardstick**). The bigger the brim, the tighter the fit required. 

Please Note: Ladies hat sizes (from extra small to extra large) can vary according to hair style/volume & head shape so please remeasure your head even if you have ordered a hat before. My women's hats are sized in inches. Ladies hats are like ladies clothing and size can vary with style & material. I will do my best to match your measured size to the hat size.  

If your head size is in between or different from size offered for the hat you are choosing, please note your ACTUAL size in the "Comments" section of your HAT-A-TUDE order. I can adjust most hats a 1/2 inch or so. For sizes larger than 23 inches, styles are limited.

For in between sizes and usually XS (UNDER 21 INCHES), I will include a self-adhesive terry sweatband which reduces the size of the hat by 1-2 sizes. These make the hat very comfortable and prevent it from slipping. Please contact me if you are in doubt about size and so I may work with you personally.   Please don't guess!  An ill-fitting hat is not flattering!  Let me help you look your most "FABULOUS".  

Email kathi@hat-a-tude.com or call toll-free (888) 832-0630 if you would like a free consultation. 

Kathi, Your Hat Designer!
 More Than a Hat, An Attitude

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Date: 2/20/2014 6:52 PM UTC

Why choose your Kentucky Derby Hat before your outfit?    Because it will make it easier to assemble your Derby outfit!  Then with "hat in hand" go shopping for your dress!  
About your outfit:  Go simple in style and print...plain or bold designs will not compete with your hat and smile.  The Derby is ALL about the HAT! Pick up a punch of color with the hat trim...flower or feather.  I can customize the trim on most of my hats.  If you already have your outfit and it is a floral or graphic pattern, choose the color of the hat to match the background and pick a dominant color in the print for the hat flower. 

At HAT-A-TUDE.com you will find information on choosing a hat style and measuring your head.  Pictures of Ladies in their HAT-A-TUDE Hats are in the Photo Galleries.

Email kathi@hat-a-tude.com or call toll-free (888) 832-0630 if you would like a free consultation.  NOW is the time, while I have the time to help you.

Order early...Free UPS Ground shipping with HAT-A-TUDE.  Express shipping is an extra charge...far better to spend money saved on a new pair of shoes!

Kathi, Your Hat Designer
More than a Hat, an Attitude!

Posted by HAT-A-TUDE | 1 Comment

Date: 10/22/2013 7:36 PM UTC

Which Hat Brim Style/Size is Best for Me?

Some guidelines I use to help you choose the most flattering Hat for You:

A tall or larger lady can wear a lot of hat. A petite lady will find a smaller/lower crown hat more flattering. This refers to the overall size of the hat not just the inside diameter. I specialize in fitting ladies at either extreme of the scale:  Extra small to XL head sizes and tall to petite women.

The Style hat that looks great on every Face Shape is the PICTURE HAT.  It is just a matter of choosing the correct BRIM SIZE for you.
Kentucky Derby  6" Brim Hat with Pink Lily
Kentucky Derby Hat / Black 6" Brim A hat should generally be no wider than the width of your shoulders. Broad shoulders...wide brim hat; narrow shoulders...shorter Brim Hat.  An exception is the 8" Brim Picture Hat (often called a "Cartwheel Hat")...then it is the DRAMA!

 Picture Hat  8" Brim 
Picture Hat  4" Brim
Picture Hat 6" Brim

Picture Hat 5" Brim

My next blog will explore some other brim and crown styles.  

Let me help you choose your perfect hat!
Email Kathi@hat-a-tude.com or call (888) 832-0630


Posted by HAT-A-TUDE | 1 Comment

Date: 8/22/2013 6:15 PM UTC

How To Wear Your Hat.....


So how do you wear your Hat?
A hat is meant to frame your face.  The brim should be parallel to your eyebrows (unless wearing the hat at an angle or jaunt) and a finger's width above them.  Handle your hat with both hands by the brim, on either side of the crown.  It will damage your hat to pinch or crush the crown.  Holding your hat, look inside the hat and line the label up so it will be centered at the back of your head when you wear it.  Place the inside front edge of the hat on your forehead and put the hat down and back setting it down ON your head firmly.  Adjust its placement in front of a mirror.  Some hats look good with a little "jaunt"or angle to the brim.  Do not wear a hat on the back of your head!  It will only blow off.  It is generally more flattering to have the sides of your hair back from your face (behind your ears), since hat and long hair closes in your face.  

How NOT to wear a Hat?

Wearing a hat improperly distracts from your face and your look.  In most magazine pictures it seems a hat has been plunked on the head as an afterthought. A picture speaks a thousand words!  What is wrong in the picture below?   It shows how NOT to wear a hat or your hair with a hat....This fedora is on crooked, plopped on the back of the head and her hair is hiding her face.  Read more at HAT-A-TUDE.com


Questions or assistance?  Email Kathi@hat-a-tude.com or call (888) 832-0630

Posted by HAT-A-TUDE | 1 Comment

Do you want a personal Hat consultation?  I am YOUR Hat Designer!  I live in St. Petersburg, Florida in the beautiful USA.  If you live nearby you may visit my studio by appointment.  Be warned, it is a working studio so frequently not very neat…creative mind at work!  However, if you do not live in the area you may email me your picture and/or your dress and I will do my best to help you select the best hat for you.  I want you to look fabulous as you attend the Kentucky Derby, Party or Horse Race.  A hat is not complete without a smile coming from beneath it.  After all, if you don’t look good, HAT-A-TUDE doesn’t look good.  My clients are my inspiration. The fact that I care so much about providing personal service sets me apart from the “big box” online hat sellers.  As one lovely client wrote:  “I'm overwhelmed with this gorgeous hat. One thing for sure and I know A****  is competitive but there's a difference between class and  cash….May be cheaper but your hats are quality!”  Makes my heart sing! 

Want to look fabulous in your Hat on Kentucky Derby Day?  It is very important your hat FIT properly!  Your Hat should not be sitting down over your ears (well, maybe a little if it is being worn at a jaunt) or up on the tip top of your head.  Poor fit is one of my pet peeves.  It is the reason I provide instruction on the HAT-A-TUDE website on HOW to measure your head and WHY I sell hats by head size in inches.  A hat that is too big will slide all over your head and a hat that is too tight will make your head hurt.  Your hat should be a pleasure, not a distraction.  After all you will be walking, eating, drinking and cheering on your horse…in other words on the move!  So please measure your head before ordering!  Of course Fascinators and Profile Hatinators are mounted on a headband and allow for more flexibility in size.  If you have questions, I am just a phone call or email away.  For more info go to What’s My Hat Size Page

The Kentucky Oaks is run the Friday before the Kentucky Derby.  The first running of the Kentucky Oaks (and the Kentucky Derby) was on May 19, 1875.  The race was founded by Meriwether Lewis Clark, Jr. and has been held continuously at the same race track location in Louisville, Kentucky.  The Oaks is to celebrate the Ladies.  Three year old fillies (female thoroughbred horses) run in the Oaks race.  It is frequently called The Run for the Lilies since the official flower is the pink stargazer lily and the flower garland that covers the winning horse.  Since 2008, the Oaks has also been the “Pink Out”!   To honor breast and ovarian cancer survivors, PINK is worn by attendees at the Oaks. So if you are going to the Kentucky Oaks you will need a hat with pink trim or a pink hat.  I have a lot of Pink in my Derby Hat Catalog!  All shades and combinations and can “Pink Out” out your hat selection. 

**FYI:  To answer your question:  If you are attending both the Oaks and Kentucky Derby, YES you will need 2 Hats!

How Big of a Brim Hat should I wear to the Kentucky Derby?  This depends on a number of choices:  How tall you are and how much “drama” do you want to carry on your head all day.  A hat with a 5 inch brim looks proportionate on a 5’ tall lady and small on a 6’ tall lady.   Also if you are petite you will be bending your head back all day to look at people in a XL large brim…ouch!  Usually 6 inches is a good dramatic size brim on all women for the Kentucky Derby or Kentucky Oaks.  To truly be over the top,  go for an 8 inch brim hat!  Many of my clients choose this option.  Consider the Derby is a long day and you will be colliding with doorways and others!  For any hat proper FIT is very important.  Read more on this subject on my page What's my Head Size. One way to get the spectacular big hat look is to choose a profile fascinator or hatinator.  This style is mounted on a headband (also fits more head sizes!) and more vertical than horizontal.  Profiles have become very popular in England.  I heard one reason is more people could be packed into Ascot.  Purely hearsay, but sounds logical to me.  Your outfit and your Derby Hat has to fulfill YOUR  vision!  Let Kathi @ Hat-A-Tude help you.

Each year I ask my Hat-a-Tude clients to send me pictures of themselves and their Hats to post on the website.  I feel it is important for ladies to see what outfits and hats are actually worn to the Kentucky Derby and Derby parties.  One thing I notice is they are all smiling under those Hats!  It has been my intention to be sure you are wearing the best hat for you...your height, head size and color of outfit.  I love seeing those smiles and know others are smiling back at you and telling you how great you look. If you don't look good, Hat-a-Tude doesn't look good!  Women wearing hats are at once sophisticated and whimsical....Their faces are younger and softer. 

A piece of magic is a hat!  May your Hat keep you cool and bring you luck at the Kentucky Derby.

The Kentucky Derby is not only the most famous thoroughbred horse race in the US, but also a celebration of fashion, Hats, southern culture and tradition. 

The Derby is all about the Ladies HATS!  I feel national television shows as much coverage of the Hats as the Horses on Derby Day!  In addition to the Kentucky Derby, ladies also enjoy wearing their Hats to Derby parties, polo races and other horse racing events. 

What is a "Derby Hat"?  A hat with a bigger brim and some "personality"....from the silly to the sophisticated.  Hat-a-Tude designs reflect a sophisticated style with quality ribbon, flower and feather trims customized to compliment your outfit.  I am a boutique Hat Shop available to work with you in creating your special outfit for the Kentucky Derby. 

For the hours a woman wears a hat, it brings out a different dimension in her personality.  Hats are to be stylish in, glow under, flirt beneath, make all others seem jealous over, and make all men feel masculine about.  A piece of magic is a hat!  May your Hat keep you cool and bring you luck at the Kentucky Derby.

204 37th Ave N
Unit #141
St Petersburg, FL 33704
(888) 832-0630

Hat-a-Tude 204 37th Ave N Unit #141 Saint Petersburg, Florida 33704

TOLL FREE (888) 832-0630

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